The potential for mobile translation
- Abbigail Heywood
- July 26, 2016
- 7,500 views
Clearly, smartphones are significant to our everyday life and actually making and receiving calls is only a minor function of our phone. Instant messaging, Email, GPS and web surfing are all important features of our smartphone that we most likely couldn’t live without. If you think about it you can practically do anything on your phone, from checking your bank details to learning a new language, to food delivery services. Tasks have never been easier and are all now mobile friendly, all except for translation. Besides machine translation, quality translation via mobile is virtually nonexistent. This is why Stepes can turn your smartphone into a professional human translation device. But why should businesses consider translation? And why does mobile translation have potential?
Well, smartphones have allowed communication to reach a whole new level, keeping contact is extremely accessible with apps like Facebook, Twitter and Instagram. These features could easily help businesses grow globally. Yet, many businesses fail to translate content for social media and websites as they assume translation is more complicated than it actually is. As a result they limit their global outreach.
To reach global audiences it is essential for businesses to translate their content, having content available in multiple languages will not only increase revenue and profit but also make customers feel appreciated. Although English is perceived as the global language of business communication, many individuals prefer to converse in their mother tongue. Therefore, if business content is available in other languages it has the potential to reach a wider audience. As the world is becoming ever more connected, many successful companies now communicate in more than one language.
When many people think of mobile translation they instantly think of machine translation. However, Stepes uses expert native speakers so you can ensure what you want to translate, is accurate and professional. Unlike machine translation, which translates word for word, Stepes native speakers will write the translation from scratch, using their own words, metaphors and cultural concepts. This is why translation on smartphones, powered by human translators, is revolutionary as it’s a valuable tool for translation which can ensure quality and reliability. As tempting as it may be to use Google Translate, using it for business content can be disastrous as it can destroy business reputation. It also never really produces any sizeable amount of material which you can completely trust. As a result, Stepes mobile translation app has huge potential especially as translators work in variety of fields and are industry specific, meaning they will know your target audience, the age of the audience and what the content is being used for. For example, a website, a speech or for marketing purposes and they will make alterations to suit that purpose. This gives translations a human touch and guarantees your translation will sound more human than robot.
The potential for mobile translation is immense, with 2.08 billion people worldwide owning a smartphone having a device which can provide human translation 24/7 is incredibly convenient. Not only that, customers can receive translations much faster with Stepes than other human translation sites as the translator is not tied to his or her computer, making translations much more efficient. Furthermore, translation for social media has never been easier as Stepes can translate social media content in over 100+ languages and once the translation is complete it will automatically post to your designated account. Translating for social media sites is extremely important for businesses as statistics show in January 2016 there was approximately 2.307 billion active social media users with 1.986 billion using social media on their phone. (http://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/) Evidently, translating social media content is a crucial step to maximize international reach. And as nearly 2 billion people use social media on their phone this just demonstrates the potential for mobile translation, specifically as more and more businesses will require social media content to be translated.
Undoubtedly, human translation via mobile is exceptionally promising; particularly as many translators hate the translation technology currently out there. For instance, translators must work on several different systems to download the file, do the translation and then send it back which is slow and inconvenient. For this reason with Stepes, translation can simply be done in a chat based app from your phone which significantly speeds up the translation process as individuals respond to notifications almost instantly. What’s more, mobile translation with Stepes is handy for customers too as they can upload what they would like translated anytime, anywhere and simply receive a notification once it’s complete. In this way, Stepes has changed the translation market to make it easier for both the customer and the translator.
So, with over two billion smartphone users in the world, translation via mobile is momentous especially as smartphones will only continue to make a huge impact on our lives. The ability to translate content via mobile in a professional way will allow businesses to get ahead in the global market and fundamentally improve the way we communicate with one another.