How to ensure your business succeeds in any foreign market? Translate your marketing materials.

Ever wondered why businesses fail in foreign markets? The answer is simple. Many companies lack the local knowledge necessary to survive in different territories. Prior to global expansion businesses should consider ticking off a marketing checklist while being aware of extant foreign market barriers. One important barrier to overcome is the quality translation of all your marketing content in order for your business to succeed within foreign market(s). In other words, translate your marketing material to overcome barriers associated with it.

1. International SEO

Search engine optimization plays an important role in increasing a businesses’ digital visibility across local grounds. Nowadays, businesses generate more revenue by going global with consumer goods, software, technology products and many more. Therefore, localization of SEO is so important in helping your business achieve international success in foreign markets. SEO localization includes quality translations of your web content as well as related meta tags and description into each foreign language that you do business with.

2. Source of Traffic

Identifying your source of traffic is very important once you have successfully translated your website. You may use Google analytics to help segregate the international location of your consumers and then target these markets with localized web content and adverts to generate high click through rates from global locations. This effort will ensure your business reach its highest global potential.

3. Multilingualism

Remember to identify your keywords search list for your business in multiple languages as you go global. Use Stepes to translate your desired keywords, which will help with your campaigns such as PPC targeting in multiple destinations. This can maximize your campaign performance and its commercial impact.

4. Effective Communication

Your marketing message and key selling points should be effectively communicated, honest and clear to a global audience. Stepes’s cultural exerts and linguistic professionals are able to help steer your – communication most effectively at its intended global customers whether this is B2B or B2C. Stepes has the largest linguistic network of over 50,000 translators and cultural experts in over 100 languages from around the world.

5. Tailor to International Clients

Be aware of your targeted audience, and adjust your marketing plan to suit your international clients. You will face cultural, linguistic, political and social barriers, even the finest detail can have a huge impact on your marketing campaign; such as the colors you choose. For example, the color white in the Japanese culture is often used for mourning. Stepes’ native translators’ expertise and local knowledge can assist and increase the likelihood of your business succeeding within any foreign market.

6. Marketing Materials

Translating brochures, leaflets, instruction manuals and online support is a must. Such marketing materials play an important role in marketing campaigns. This can better customer understanding and awareness of your product and / or service leading to an increase in potential international sales.

7. Use of Photos / Images

Try to avoid copy on photos or images, this can easily mislead or confuse your targeted market. Photos can be kept generic and re-used in all destinations, however, ensure you insert an alt tag in case your image does not appear. In this case translate your alt tags – but keep them short and catchy.

8. Customer Security and Familiarity

Utilize Stepes, where its large linguistic network of translators provide businesses with local anecdotes, abbreviations, slang and acronyms that customers accustom to making them easily warm to your product(s) and / or services(s). Customers will feel a sense of security and familiarity and in turn, they are more likely to buy from you more over competitors.

9. Social Media

The use of social media and its impact is so powerful where over just 2 billion people obtain active social media accounts. That’s over a quarter of the world’s population and it’s growing rapidly. Ensure you localize your media channels and insert the share buttons on every webpage to maximize your traffic in your targeted destinations.

10. Do it Well

Finally, you will need to research, prepare and execute your marketing strategy and campaigns effectively. Make your business a success and information ready for any foreign market using Stepes.
Why choose Stepes?

Stepes can steer your businesses’ digital presence across multiple local destinations through its large linguistic network of qualified translators. Our carefully selected translation professionals have local background knowledge and expertise to quickly translate your marketing materials, campaign keywords, websites, media channels and terms into commonly used abbreviations and acronyms which customers can easily accustom to. Make the most of Stepes platform by overcoming the cultural and social barriers which exist in today’s growing international markets.
Beat your competitors with Stepes. Increase your sales.